As a consumer, you should be able to choose for yourself whether you want a product with or without plastic. With the Beat the Microbead app it’s now easy to check your cosmetics for microplastics.
This app is the fastest way to learn if your cosmetics and personal care products contain plastic ingredients. Download and find the truth behind cosmetics.
Microbeads are a kind of microplastic with specific function for scrubbing or exfoliating. In cosmetics, “microplastic” refers to all types of tiny plastic particles (smaller than 5mm) that are intentionally added to cosmetics and personal care products. They are often used as emulsifying agents or just as cheap fillers.
Why are microplastics a problem?
These microplastics, hardly visible to the naked eye, flow straight from the bathroom drain into the sewer system. Wastewater treatment plants are not designed to filter them out; that is how microplastics contribute to the ‘Plastic Soup’ swirling around in our oceans.
Sea animals absorb or eat microplastics; these particles can then be passed along the marine food chain. Since humans are ultimately at the top of this food chain, it is likely that we also ingest microplastics. Microplastics are not biodegradable and once they enter the (marine) environment, they are almost impossible to remove.
Using body washes or cosmetics that contain microplastics can put the ocean, ourselves, and our children at risk!
The demo…
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